RCS(Rich Communication Services)

2019. 7. 2. 16:41Mobile/SMS

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What is Rich Communication Services (RCS)?

It is a communication protocol between mobile telephone carriers and between phone and carrier, aiming at replacing SMS messages with a text-message system that is richer, provides phonebook polling (for service discovery), and can transmit in-call multimedia. 
It is also marketed as Advanced Messaging, Advanced Communications.

 

History of RCS

- The Rich Communication Suite industry initiative was formed by a group of industry promoters in 2007. In February 2008 the GSM Association officially became the project 'home' of RCS and an RCS steering committee was established by the organisation.
- The scope of the steering committee's work was to entail the definition, testing, and integration of the services in the application suite known as RCS. Three years later, the RCS project released a new specification – RCS-e (e = 'enhanced'), which included various iterations of the original RCS specifications. The GSMA program is now called Rich Communication Services.
- The GSMA published the Universal Profile in November 2016.[10] The Universal Profile is a globally agreed, single GSMA specification for advanced communications. Carriers that deploy the Universal Profile guarantee interconnection with other carriers. 47 mobile network operators, 11 manufacturers, and 2 OS providers (Google and Microsoft) have announced their support. Google's Jibe Cloud platform is an implementation of the RCS Universal Profile, designed to help carriers launch RCS quickly and scale easily.
- Samsung is the major device OEM to support RCS globally. Samsung RCS capable devices have been commercially launched in Europe since 2012 and in the United States since 2015.
- Google supports RCS on Android devices with its Android SMS app Messages. In April 2018, it was reported that Google would be transferring the team that was working on its Google Allo messaging service to work on a wider RCS implementation, which will be marketed under the branding Chat.
- In June 2019, Google announced that it would begin to deploy RCS on an opt-in basis via the Messages app, with an RCS-compliant service hosted by Google rather than the user's carrier. The rollout of this functionality will begin in France and the United Kingdom, and it will be compatible with other RCS implementations compliant with the Universal Profile. In response to concerns over the lack of end-to-end encryption in RCS, Google stated that it would only retain message data in transit until it is delivered to the recipient.

 

The universal RCS profile

While RCS messaging was designed to move mobile networks beyond texting, different approaches made it difficult and costly for carriers to bring it to users.
By aligning on the GSMA's universal RCS profile - with the Messages RCS client app - carriers can now provide RCS messaging across the Android ecosystem.

https://www.gsma.com/newsroom/press-release/global-operators-google-and-the-gsma-align-behind-adoption-of-rcs/

 

Global Operators, Google and the GSMA Align Behind Adoption of Rich Communications Services - Newsroom

Operators align on universal RCS profile; Google to provide RCS messaging client in Android Barcelona: Global operators, including América Móvil, Bharti Airtel Ltd, Deutsche Telekom, Etisalat, Globe Telecom, KPN, Millicom, MTN, Orange, PLAY, Smart Communic

www.gsma.com

 

Google technology for the RCS ecosystem

https://youtu.be/kxC0a3wwiOE

 

How will chat work?

https://youtu.be/NZzD934MMmU

 

RCS RCS Global LaunchesCurrently

Country Region Operator
Albania Europe Telekom Albania (OTE)
Albania Europe Vodafone
Argentina LatAm Claro (America Movil)
Australia Asia Pacific Telstra
Brazil Latin America Oi
Cameroon Sub-Saharan Africa Orange
Canada North America Rogers
Canada North America Bell
China Greater China China Mobile
Columbia LatAm Claro (America Movil)
Congo, Democratic Republic Sub-Saharan Africa Orange
Costa Rica LatAm Claro (America Movil)
Cote d’Ivoire Sub-Saharan Africa Orange
Czech Republic Europe Vodafone
Dominican Republic LatAm Claro (America Movil)
El Salvador LatAm Claro (America Movil)
France Europe Free Mobile(Iliad)
France Europe SFR (Altice Europe)
Germany Europe Telekom (Deutsche Telekom)
Germany Europe Vodafone
Greece Europe Cosmote (OTE)
Greece Europe Vodafone
Guatemala LatAm Claro/Movistar (America Movil)
Guinea Sub-Saharan Africa Orange (Sonatel)
Guinea-Bissau Sub-Saharan Africa Orange (Sonatel)
Hondruras LatAm Claro (America Movil)
Hungary Europe Magyar Telecom
Hungary Europe Vodafone
India Asia Pacific Reliance Jio (Reliance Industries)
Ireland Europe Vodafone
Italy Europe Vodafone
Japan Asia Pacific KDDI
Japan Asia Pacific NTT DOCOMO
Japan Asia Pacific SoftBank
Jordan Middle East and North Africa Orange (Jordan Telecom)
Korea, South Asia Pacific KT
Korea, South Asia Pacific LG Uplus
Korea, South Asia Pacific SK Telecom
Madagascar Sub-Saharan Africa Orange
Malaysia Asia Pacific Celcom (Axiata)
Malta Europe Vodafone
Mexico Latin America Telcel (América Móvil)
Moldova Commonwealth of Independent States Orange
Morocco Middle East and North Africa Orange
New Zealand Asia Pacific Vodafone
Nicaragua LatAm Claro (America Movil)
Niger Sub-Saharan Africa Orange
Norway Europe Telenor
Norway Europe Telia
Panama LatAm Clara (America Movil)
Paraguay Latin America Claro (America Movil)
Philippines Asia Pacific Globe Telecom
Portugal Europe Vodafone
Puerto Rico Latin America Claro (America Movil)
Romania Europe Orange
Romania Europe Telekom Romania (OTE)
Romania Europe Vodafone
Russian Federation Europe MTS (Sistema)
Senegal Sub-Saharan Africa Orange (Sonatel)
Slovakia Europe Orange
Slovakia Europe Slovak Telekom (Deutsche Telekom)
South Africa Sub-Saharan Africa Vodacom
Spain Europe Vodafone
Sweden Europe Telia
Tunisia Middle East and North Africa Orange
Turkey Middle East and North Africa Vodafone
U.K. Europe Vodafone
Uraguay Latin America Claro (America Movil)
U.S.A. North America AT&T
U.S.A. North America Illinois Valley
U.S.A. North America Evolve Cellular
U.S.A. North America Sprint (SoftBank)
U.S.A. North America Tiercel
U.S.A. North America T-Mobile (Deutsche Telekom)
U.S.A. North America Tracphone
U.S.A. North America U.S. Cellular

[Reference]

https://en.wikipedia.org/wiki/Rich_Communication_Services

 

Rich Communication Services - Wikipedia

Rich Communication Services (RCS)[1] is a communication protocol between mobile telephone carriers and between phone and carrier, aiming at replacing SMS messages with a text-message system that is richer, provides phonebook polling (for service discovery)

en.wikipedia.org

https://jibe.google.com/

 

Why RCS?

With reliable global infrastructure and a consistent user experience, Google's RCS (Rich Communication Services) technology helps the mobile community deliver better messaging everywhere.

jibe.google.com

https://www.gsma.com/futurenetworks/rcs/global-launches/

 

Global Launches - Future Networks

Launched by 52 operators in 38 countries, RCS is proving to be a truly global messaging platform. Discover which operators have already launched.

www.gsma.com